Trademark Law | Expert Legal Commentary

January 27, 2009

Audi v. Shokan Coachworks: Trademark Infringement in Email Signature

Audi AG v. Shokan Coachworks, Inc.

By Olivier A. Taillieu of Zuber & Taillieu LLP and D. Dennis La

In the case Audi AG v. Shokan Coachworks Inc., 2008 WL 4911730, No. 1:07-CV-00173 (N.D.N.Y. 2008), the federal district court grappled with a slew of trademark claims, combining into one opinion many of the issues raised by a number of other previous courts. Specifically, the court could not grant summary judgment in Audi’s favor on one issue because it did not properly authenticate archive.org website printouts. The court also joined the ranks of many federal district courts that chose the 9th Circuit test for nominative fair use over the 3rd Circuit court’s test. The parties’ previous settlement agreement, in which certain limited uses were allowed, played a major role in the outcome of the cross-motions for summary judgment.

About the Author

Olivier A. Taillieu is a Partner of Zuber & Taillieu LLP, focusing on intellectual property litigation and arbitration.

Image Credit: ©iStockphoto.com/tomazl

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Companies Mentioned

Audi AG

Shokan Coachworks, Inc.

Volkswagen of America, Inc.

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Companies Mentioned

Trademark Law

The following companies are mentioned in Trademark Law Updates:

Tiffany (NJ) Inc.

Tiffany & Co.

eBay, Inc.

Haute Diggity Dog, LLC

JA Apparel Corp.

Houndstooth Corp.

Harringbone Creative Services, Inc.

Mars, Inc.

Chute Gerdeman, Inc.

Take-Two Interactive Software, Inc.

Rockstar Games, Inc. d.b.a. Play Pen

Volkswagen of America, Inc.

Shokan Coachworks, Inc.

Audi AG

University of Southern California

University of Oklahoma

Smack Apparel Company

Ohio State University

Louisiana State University

Collegiate Licensing Company

Trademark Trial and Appeal Board

NTU Electronics, Inc.

Midway Services, Inc.

MDCO, Inc.

Internet Specialties West, Inc.

Custom Manufacturing and Engineering, Inc.

Automated Engineering Corp.

Woofies, LLC d.b.a. Woofie’s Pet Boutique

Louis Vuitton Malletier S.A.

International Trademark Association

WMS Gaming, Inc.

Manley Toys, Ltd.

McGills Glass Warehouse

WPC Productions Ltd.

AW Computer Holdings LLC

PartyGaming PLC

Wolfe’s Borough Coffee, Inc. d.b.a. Black Bear Micro Roastery

Talisker Corp.

Starbucks U.S. Brands, LLC

Talisker Deer Valley Corp.

Starbucks Corp.

Prime West Jordanelle, LLC

The Crash Dummy Movie, LLC

Prime West Jordanelle II, LLC

Mattel, Inc.

Tabacalera Popular Cubana, Inc.

Monster Cable Products, Inc.

Max Rohr, Inc.

Audiovox Corp.

Cuban Cigar Brands, N.V.

Additional Resources

Trademark Law