Trademark Law | Expert Legal Commentary

May 10, 2010

Tiffany v. eBay: General Awareness of Mass Infringement Not Enough to Establish Contributory infringement

Tiffany (NJ) Inc. v. eBay, Inc.

By Jeffrey J. Zuber of Zuber & Taillieu and Yuri Mikulka

The Second Circuit U.S. Court of Appeals has affirmed that brand owners are ultimately responsible for policing and fighting counterfeits, even when a high volume of infringement occurs in one outlet. In Tiffany (NJ) Inc. v. eBay, Inc., 600 F.3d 93 (2nd Cir. 2010), the Second Circuit held that a service provider like eBay only becomes liable for contributory infringement if it continues to provide its services to a specific individual who it knows, or has reason to know, is selling counterfeit goods. The Circuit Court remanded the false advertising claims of the case for the district court to determine whether eBay’s ads falsely implied that all of the goods offered on its site were genuine.

About the Author

Jeffrey J. Zuber is a Partner of Zuber & Taillieu, focusing on intellectual property litigation and arbitration.

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Companies Mentioned

eBay, Inc.

Tiffany & Co.

Tiffany (NJ) Inc.

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Tiffany (NJ) Inc.

Tiffany & Co.

eBay, Inc.

Audi AG

University of Southern California

University of Oklahoma

Smack Apparel Company

Ohio State University

Louisiana State University

Collegiate Licensing Company

Trademark Trial and Appeal Board

NTU Electronics, Inc.

Midway Services, Inc.

MDCO, Inc.

Internet Specialties West, Inc.

Custom Manufacturing and Engineering, Inc.

Automated Engineering Corp.

Woofies, LLC d.b.a. Woofie’s Pet Boutique

Louis Vuitton Malletier S.A.

International Trademark Association

Haute Diggity Dog, LLC

JA Apparel Corp.

Houndstooth Corp.

Harringbone Creative Services, Inc.

Mars, Inc.

Chute Gerdeman, Inc.

Take-Two Interactive Software, Inc.

Rockstar Games, Inc. d.b.a. Play Pen

Volkswagen of America, Inc.

Shokan Coachworks, Inc.

North American Medical Corp.

Manheim Auctions, Inc.

Adagen Medical International, Inc.

Auction Management Solutions, Inc.

Utah Lighthouse Ministry

Pfizer Inc.

Discovery Computing, Inc.

JetAngel.com

Foundation for Apologetic Information & Research

ESS Entertainment 2000, Inc. e.s.a. Rockstar Games, Inc.

General Conference of Seventh-day Adventists

City of Chicago

General Conference Corporation of Seventh-day Adventists

Graffiti Blasters

Creation Seventh Day & Adventist Church

U.S. Patent and Trademark Office

The Associated Press

Super Duck Tours, LLP

All Headline News Corp.

Boston Duck Tours, L.P.

Additional Resources

Trademark Law