Trademark Law | Expert Legal Commentary

May 10, 2010

Tiffany v. eBay: General Awareness of Mass Infringement Not Enough to Establish Contributory infringement

Tiffany (NJ) Inc. v. eBay, Inc.

By Jeffrey J. Zuber of Zuber & Taillieu and Yuri Mikulka

The Second Circuit U.S. Court of Appeals has affirmed that brand owners are ultimately responsible for policing and fighting counterfeits, even when a high volume of infringement occurs in one outlet. In Tiffany (NJ) Inc. v. eBay, Inc., 600 F.3d 93 (2nd Cir. 2010), the Second Circuit held that a service provider like eBay only becomes liable for contributory infringement if it continues to provide its services to a specific individual who it knows, or has reason to know, is selling counterfeit goods. The Circuit Court remanded the false advertising claims of the case for the district court to determine whether eBay’s ads falsely implied that all of the goods offered on its site were genuine.

About the Author

Jeffrey J. Zuber is a Partner of Zuber & Taillieu, focusing on intellectual property litigation and arbitration.

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Companies Mentioned

eBay, Inc.

Tiffany & Co.

Tiffany (NJ) Inc.

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Companies Mentioned

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The following companies are mentioned in Trademark Law Updates:

Tiffany (NJ) Inc.

Tiffany & Co.

eBay, Inc.

Internet Specialties West, Inc.

MDCO, Inc.

Custom Manufacturing and Engineering, Inc.

Automated Engineering Corp.

Woofies, LLC d.b.a. Woofie’s Pet Boutique

Louis Vuitton Malletier S.A.

International Trademark Association

Haute Diggity Dog, LLC

JA Apparel Corp.

Houndstooth Corp.

Harringbone Creative Services, Inc.

Mars, Inc.

Chute Gerdeman, Inc.

Take-Two Interactive Software, Inc.

Rockstar Games, Inc. d.b.a. Play Pen

Volkswagen of America, Inc.

Shokan Coachworks, Inc.

Audi AG

University of Southern California

University of Oklahoma

Smack Apparel Company

Ohio State University

Louisiana State University

Collegiate Licensing Company

Trademark Trial and Appeal Board

NTU Electronics, Inc.

Midway Services, Inc.

Princess Paper, Inc.

Dessert Beauty, Inc.

Ace-Web Internet

Sysco Corp.

The Craig Allen Company, LLC

Rescuecom Corp.

Payless Shoesource, Inc.

John Allan Company

Google, Inc.

Adidas-Salomon AG

Hansen Energy and Environmental, LLC

Bose Corp.

Adidas America, Inc.

Field Sanitation Solutions, Inc.

Wham-O, Inc.

Venture Tape Corp.

Faith Unlimited, Inc.

Manley Toys, Ltd.

McGills Glass Warehouse

WMS Gaming, Inc.

Additional Resources

Trademark Law