Trademark Law | Expert Legal Commentary

May 30, 2007

Pebble Beach Court Examines Purposeful Direction of a Passive Website

Pebble Beach Company, A California General Partnership v. Michael Caddy, an individual

By Thomas F. Zuber of Zuber & Taillieu

Plaintiff Pebble Beach Company owned and operated a golf course resort in California. Defendant operated a small-business in southern England and ran a passive website located at www.pebblebeach-uk.com. Plaintiff sued for trademark dilution in the district court in California. The defendant moved for dismissal based on a lack of personal jurisdiction. The district granted the dismissal and denied Plaintiff's request to conduct jurisdictional discovery. The Ninth Circuit affirmed the district court's ruling, holding that mere ownership of a passive website that does not purposefully direct its activity at the forum cannot be subjected to personal jurisdiction there.

About the Author

Thomas F. Zuber is a Partner of Zuber & Taillieu, specializing in transactions relating to patents, trademarks, and copyrights.

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Companies Mentioned

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Companies Mentioned

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The following companies are mentioned in Trademark Law Updates:

Tiffany (NJ) Inc.

Tiffany & Co.

eBay, Inc.

Houndstooth Corp.

Harringbone Creative Services, Inc.

Mars, Inc.

Chute Gerdeman, Inc.

Take-Two Interactive Software, Inc.

Rockstar Games, Inc. d.b.a. Play Pen

Volkswagen of America, Inc.

Shokan Coachworks, Inc.

Audi AG

University of Southern California

University of Oklahoma

Smack Apparel Company

Ohio State University

Louisiana State University

Collegiate Licensing Company

Trademark Trial and Appeal Board

NTU Electronics, Inc.

Midway Services, Inc.

Internet Specialties West, Inc.

MDCO, Inc.

Custom Manufacturing and Engineering, Inc.

Automated Engineering Corp.

Woofies, LLC d.b.a. Woofie’s Pet Boutique

Louis Vuitton Malletier S.A.

International Trademark Association

Haute Diggity Dog, LLC

JA Apparel Corp.

Wolfe’s Borough Coffee, Inc. d.b.a. Black Bear Micro Roastery

PartyGaming PLC

Starbucks U.S. Brands, LLC

Talisker Corp.

Starbucks Corp.

Talisker Deer Valley Corp.

The Crash Dummy Movie, LLC

Prime West Jordanelle, LLC

Mattel, Inc.

Prime West Jordanelle II, LLC

Monster Cable Products, Inc.

Tabacalera Popular Cubana, Inc.

Audiovox Corp.

Max Rohr, Inc.

Nasalok Coating Corp.

Cuban Cigar Brands, N.V.

Nylok Corp.

Qualcomm Inc.

Future Lawn, Inc.

ESS Entertainment 2000, Inc.e.s.a. Rockstar Games, Inc.

Additional Resources

Trademark Law