Trademark Law Updates

Featured Expert Legal Commentary

Chloé v. Queen Bee: Exercising Personal Jurisdiction for Infringement in Internet Transactions

By Olivier A. Taillieu and Jeffrey J. Zuber of Zuber & Taillieu

The Second Circuit recently “updated its jurisprudence” on personal jurisdiction “in the age of internet commerce,” using a long-arm statute to exercise personal jurisdiction over a foreign defendant accused of selling counterfeit goods over the Internet. In Chloé v. Queen Bee of Beverly Hills, LLC, 616 F.3d 158 (2nd Cir.… More...

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Audi v. Shokan Coachworks: Trademark Infringement in Email Signature

Audi AG v. Shokan Coachworks, Inc.  |  January 27, 2009

In the case Audi AG v. Shokan Coachworks Inc., 2008 WL 4911730, No. 1:07-CV-00173 (N.D.N.Y. 2008), the federal district court grappled with a slew of trademark claims, combining into one opinion many of the issues raised by a number of other previous courts. Specifically, the court could not grant More...

E.S.S. Entm’t 2000 v. Rock Star Videos: First Amendment Trumps Trademark Rights

E.S.S. Entertainment 2000, Inc. v. Rock Star Videos, Inc.  |  January 6, 2009

In E.S.S. Entertainment 2000, Inc. v. Rock Star Videos, Inc., 547 F.3d 1095 (9th Cir. 2008), the 9th Circuit U.S. Court of Appeals confirmed that when trademark rights clash with the First Amendment, the First Amendment usually wins – at least in cases involving artistic or creative endeavors. More...

Tiffany v. eBay: A Trademark Owner Must Police Its Own Marks on the Internet

Tiffany (NJ) Inc., et al. eBay, Inc.  |  September 26, 2008

In its significant opinion in Tiffany v. eBay, ___ F. Supp. 2d ___, 2008 WL 2755787 (No. 04 Civ. 4607) (S.D.N.Y. , July 14, 2008) the Southern District of New York rejected an effort by renowned jeweler Tiffany to expand the reach of contributory trademark infringement. Tiffany’s theory of More...

Burck v. Mars: The Naked Cowboy Shall Ride On

Burck v. Mars, Inc.  |  September 3, 2008

Robert Burck, a.k.a. The Naked Cowboy, an iconic street performer in Times Square, had the foresight to trademark his name and image. When the Mars company developed an ad campaign depicting its famous M&M candies in and around New York City, they chose to dress up one of the candies as The Naked More...

JA Apparel v. Abboud: When a Name Is More Than Just a Name

JA Apparel Corp. v. Joseph Abboud, et al.  |  July 17, 2008

When clothing designer Joseph Abboud had a falling out with the new management of JA Apparel, the clothing company he had founded, he tried to start a competing clothing line called “jaz.” He planned to use his name in jaz promotions, identifying himself as the designer of the new line. One More...

Haute Diggity Dog Court Applies Tests in Determining What a Successful Parody Is

Louis Vuitton Malletier S.A. v. Haute Diggity Dog, L.L.C.  |  February 25, 2008

The case Louis Vuitton Malletier v. Haute Diggity Dog, 507 F.3d 252 (4th Cir. 2007) was the first case an appellate court heard under the Trademark Dilution Revision Act of 2006 (TDRA). Though the TDRA generally favors companies like Louis Vuitton that try to protect their famous trademarks from More...

Custom Manufacturing v. Midway Services Case: No Likelihood of Confusion If There Is No Actual Perception

Custom Manufacturing and Engineering, Inc. v. Midway Services, Inc., et al.  |  December 20, 2007

Component parts manufacturers will want to pay attention to this case. In Custom Mfrg. V. Midway et al, 508 F.3d 641 (2007), the 11th Circuit found that when there is minimal likelihood that a potential customer will see the allegedly infringing product, there is no likelihood of confusion, and More...

Pebble Beach Court Examines Purposeful Direction of a Passive Website

Pebble Beach Company, A California General Partnership v. Michael Caddy, an individual  |  May 30, 2007

Plaintiff Pebble Beach Company owned and operated a golf course resort in California. Defendant operated a small-business in southern England and ran a passive website located at www.pebblebeach-uk.com. Plaintiff sued for trademark dilution in the district court in California. The defendant moved More...

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Companies Mentioned

Trademark Law

The following companies are mentioned in Trademark Law Updates:

eBay, Inc.

Trademark Trial and Appeal Board

Tiffany (NJ) Inc.

Tiffany & Co.

Take-Two Interactive Software, Inc.

Rockstar Games, Inc. d.b.a. Play Pen

ESS Entertainment 2000, Inc.e.s.a. Rockstar Games, Inc.

Volkswagen of America, Inc.

Shokan Coachworks, Inc.

Audi AG

University of Southern California

University of Oklahoma

Smack Apparel Company

Ohio State University

Louisiana State University

Collegiate Licensing Company

U.S. Patent and Trademark Office

Spirits International B.V.

Milon-DiGiorgio Enterprises, Inc.

NTU Electronics, Inc.

ISPWest

Midway Services, Inc.

Internet Specialties West, Inc.

MDCO, Inc.

Ace-Web Internet

Custom Manufacturing and Engineering, Inc.

Rescuecom Corp.

Automated Engineering Corp.

Google, Inc.

Woofies, LLC d.b.a. Woofie’s Pet Boutique

Bose Corp.

Louis Vuitton Malletier S.A.

Wham-O, Inc.

International Trademark Association

Manley Toys, Ltd.

Haute Diggity Dog, LLC

AW Computer Holdings LLC

JA Apparel Corp.

Wolfe’s Borough Coffee, Inc. d.b.a. Black Bear Micro Roastery

Houndstooth Corp.

Starbucks U.S. Brands, LLC

Harringbone Creative Services, Inc.

Starbucks Corp.

Mars, Inc.

The Crash Dummy Movie, LLC

Chute Gerdeman, Inc.

Mattel, Inc.

Additional Resources

Trademark Law