Trademark Law Updates

Featured Expert Legal Commentary

Brown v. Electronic Arts, Inc.: Lanham Act Protects Video Games, not Athletes

By Tom Zuber and Jeff Zuber of Zuber Lawler & Del Duca

The Ninth Circuit recently made it more difficult for public figures and athletes to profit from their likeness appearing in video games. In Brown v. Electronic Arts, Inc., No. 09-56675 (9th Cir. Jul. 31, 2013), the Court held that Electronic Arts’ unpaid use of NFL great Jim Brown’s likeness in… More...

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More Than $2.4 Million in Grants Released to 13 Jurisdictions to Combat Intellectual Property Theft

Grant to 13 Jurisdictions to Combat IP Theft  |  DOJ No. 12-1198  |  10/3/2012

More than $2.4 million in grants were released by the United States Department of Justice to 13 jurisdictions to combat the purchase and sale of counterfeit and pirated products. More...

USPTO Seeks Comment on Possibility of Lowering Most Trademark Application Fees

Notice of Inquiry Regarding Adjustment of Fees for Trademark Applications  |  USPTO No. 12-52, Federal Register Volume 77, Number 159  |  8/16/2012

The U.S. Department of Commerce’s United States Patent and Trademark Office (USPTO) is seeking public comment on the possibility of adjusting trademark application fees, so as to lower the fees for all applicants willing to file and communicate electronically with the USPTO. More...

USPTO Expands Trademark Law School Pilot Program

Trademark Law School Clinic Certification Pilot Program  |  USPTO No. 12-46  |  7/31/2012

The U.S. Department of Commerce’s United States Patent and Trademark Office (USPTO) has announced the selection of nine additional law schools to join the Trademark Law School Clinic Certification Pilot Program this fall. More...

U.S. Customs and Border Protection Announces IPR Interim Final Rule

Disclosure of Information for Certain Intellectual Property Rights Enforced at the Border  |  19 CFR Parts 133 and 151, USCBP–2012–0011; CBP Dec. 12–10, RIN 1515–AD87  |  4/24/2012

The U.S. Customs and Border Protection has published in the Federal Register an Intellectual Property Rights Interim Final Rule (IFR) which takes effect immediately upon publication. More...

USPTO Issues TEAS 4.9 Release

TEAS 4.9 Release  |  USPTO No. ____  |  11/10/2011

The following highlights most of the changes to be placed into production in TEAS 4.9. More...

Additional Courtesy Electronic Mail Addresses Now Permitted for Trademark Correspondence

Additional Courtesy Electronic Mail Addresses  |  USPTO No. _____  |  11/19/2011

As part of efforts by the United States Patent and Trademark Office (“USPTO”) to improve the experience of trademark applicants and registrants and to benefit from the advantages of increased electronic processing, effective November 19, 2011, the USPTO began permitting the submission of more than one electronic mail (e-mail) address for receipt of duplicate courtesy copies of trademark-related correspondence sent from the USPTO by e-mail, in addition to the single official correspondence address. More...

USPTO Expands Consistency Initiative

Continued and Expanded Consistency Initiative  |  No. ____  |  6/23/2010

After assessing the Trademark Consistency Initiative Pilot Program, the United States Patent and Trademark Office (“USPTO,” or “Office”) has decided to extend the program and make two significant changes. More...

European Union Court Issues Ruling in Trademark Dispute between Google and Louis Vuitton

Google France and Google Inc. et al. v Louis Vuitton Malletier et al.  |  Case Nos. C-236/08 to C-238/08  |  3/23/2010

The Court of Justice of the European Union (“Court”) has issued a decision in the trademark dispute between Google and leather-goods maker Louis Vuitton Malletier . More...

New Trademark Law Takes Effect

Trademark Technical and Conforming Amendment Act of 2010  |  S. 2968, Pub. Law No. 111-146, 124 Stat. 66 (2010)  |  3/17/2010

The Trademark Technical and Conforming Amendment Act of 2010 became effective on March 17, 2010, Pub. Law No. 111-146, 124 Stat. 66 (2010), according to the United States Patent and Trademark Office (“USPTO”). More...

USPTO Revises Trademark Practice Rules on Recognition of Reps, and Changing Correspondence Address

Changes in Requirements for Signature of Documents, Recognition of Representatives, and Changing Correspondence Address  |  37 CFR Parts 2 and 11, Docket No. PTO–T–2008–0021  |  10/26/2009

The United States Patent and Trademark Office (“USPTO,” or ‘‘Office’’) has revised the Trademark Rules of Practice to set forth the requirements for signature of documents filed in the Office, recognition of representatives, and establishing and changing the correspondence address in trademark cases. More...

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Companies Mentioned

Trademark Law

The following companies are mentioned in Trademark Law Updates:

Louis Vuitton Malletier S.A.

Tiffany (NJ) Inc.

Tiffany & Co.

eBay, Inc.

Louisiana State University

Collegiate Licensing Company

NTU Electronics, Inc.

Midway Services, Inc.

Trademark Trial and Appeal Board

MDCO, Inc.

Custom Manufacturing and Engineering, Inc.

Automated Engineering Corp.

Woofies, LLC d.b.a. Woofie’s Pet Boutique

Internet Specialties West, Inc.

International Trademark Association

Haute Diggity Dog, LLC

JA Apparel Corp.

Houndstooth Corp.

Harringbone Creative Services, Inc.

Mars, Inc.

Chute Gerdeman, Inc.

Take-Two Interactive Software, Inc.

Rockstar Games, Inc. d.b.a. Play Pen

Volkswagen of America, Inc.

Shokan Coachworks, Inc.

Audi AG

University of Southern California

University of Oklahoma

Smack Apparel Company

Ohio State University

City of Chicago

General Conference of Seventh-day Adventists

Graffiti Blasters

General Conference Corporation of Seventh-day Adventists

Creation Seventh Day & Adventist Church

U.S. Patent and Trademark Office

The Associated Press

Super Duck Tours, LLP

All Headline News Corp.

Boston Duck Tours, L.P.

Spirits International B.V.

AHN Media Corp.

University of Wisconsin System

Milon-DiGiorgio Enterprises, Inc.

OBX-Stock, Inc.

Phoenix Software International, Inc.

ISPWest

Bicast, Inc.

Dessert Beauty, Inc.

Princess Paper, Inc.

Additional Resources

Trademark Law