Legal Technology News
July 24, 2012
Amazon Inks Digital Video License Agreement with Warner Bros. Domestic Television Distribution to Bring Acclaimed TV Shows Exclusively to Kindle Fire and Prime Customers
Amazon.com, Inc. last Friday entered into a licensing agreement with Warner Bros. Domestic Television Distribution to add popular TV shows, including Fringe and The West Wing to the Prime Instant Video catalog. Millions of customers are already enjoying more than 18,000 Prime Instant Videos on Kindle Fire and hundreds of other compatible devices, and this agreement adds a variety of fan-favorite TV shows including Dark Blue, Alcatraz, and The Whole Truth.
Both Fringe and The West Wing will be available exclusively on Prime Instant Video for the summer, giving Prime members and Kindle Fire customers exclusive access to favorite titles that have been previously unavailable. Prime Instant Video includes more than 18,000 movies and TV episodes available for Prime members to instantly stream and enjoy at no additional cost. To start watching Prime Instant Video now, visit http://www.amazon.com/piv. Customers who are not Prime members can enjoy a free one month trial of Prime and all Kindle Fire customers enjoy a free month of Prime right out of the box.
“Since launching Prime Instant Video, we’ve continued to expand both the quantity and quality of video content for our Prime members,” said Brad Beale, director of digital video content acquisition for Amazon. “Bringing Fringe and The West Wing - two shows with a devoted fan base - to Prime Instant Video first, is another way for us to add value for Prime members and to continue to give customers content they love.”
“We are thrilled to count Amazon as a digital distribution outlet for our television group,” said Ken Werner, President, Warner Bros. Domestic Television Distribution. “As more and more television content is enjoyed by fans across a myriad of subscription channels and platforms and on numerous devices from televisions to tablets, deals such as this give consumers the opportunity to discover, catch-up, or simply enjoy a favorite series again and again.”
Prime customers can access Prime Instant Video on Kindle Fire or any of the hundreds of compatible Amazon Instant Video devices, including the Roku, Xbox 360 and PlayStation 3 gaming console.
By way of background, Amazon Instant Video is a digital video streaming and download service that offers Amazon customers the ability to rent, purchase or subscribe to a huge catalog of videos. Customers can choose from more than 120,000 titles to purchase or rent and content ranges from new release movies to classic favorites, major television shows, entire seasons, or even day after air TV.
Warner Bros. Domestic Television Distribution (WBDTD) is one of the leading suppliers of entertainment programming to the domestic television marketplace, distributing first-run syndicated series, off-network television programs and theatrical motion pictures to local broadcast television stations, as well as to pay, cable, satellite, broadcast networks and digital platforms throughout the U.S. WBDTD handles the domestic distribution of television series produced by Warner Bros. Television, Telepictures Productions, Warner Bros. Animation and Warner Horizon Television; selected HBO Independent Productions and the Lorimar Television library; current feature films from Warner Bros. Pictures; and the Studio’s unmatched motion picture library.
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