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3D Recon

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Copyright Law >
New Judicial Opinions

Tenth Circuit Denies Copyright Protection for Meshwerks’ Digital Models of Cars in Suit Against Toyota
This case involved the application of copyright principles to the relatively new technology of digital modeling.  In 2003, defendants-appellees Toyota Motor Sales U.S.A., Inc. (“Toyota”) and its advertising agency, Saatchi & Saatchi North America (“Saatchi”), prepared Toyota’s model-year 2004 advertising campaign.  Toyota and Saatchi agreed that the campaign would involve,…
Date of ruling:
06/17/2008