Companies Mentioned

Rescuecom Corp.

Category
Title
Summary
Date
Commentaries
Trademark Law

Rescuecom v. Google: Keyword Ad Sales May Constitute “Use in Commerce”
The Second Circuit held that Google’s practice of recommending and selling plaintiff’s exact trademark to Google’s advertisers (including plaintiff’s competitors) in order to trigger ads forms a basis for an actionable claim under sections 32 and 43 of the Lanham Act, 15 U.S.C. sections 1114 and 1125. Reversing the District…
Posted:
07/16/2009
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