Companies Mentioned
Saatchi & Saatchi North America
Category
Title
Summary
Date
Summaries
Copyright Law >
New Judicial Opinions
Copyright Law >
New Judicial Opinions
This case involved the application of copyright principles to the relatively new technology of digital modeling. In 2003, defendants-appellees Toyota Motor Sales U.S.A., Inc. (“Toyota”) and its advertising agency, Saatchi & Saatchi North America (“Saatchi”), prepared Toyota’s model-year 2004 advertising campaign. Toyota and Saatchi agreed that the campaign would involve,…
Date of ruling:
06/17/2008
06/17/2008