Trademark Law Updates | New Statutes, Regulations and Rules

May 6, 2010

European Union Court Issues Ruling in Trademark Dispute between Google and Louis Vuitton

Google France and Google Inc. et al. v Louis Vuitton Malletier et al.
Case Nos. C-236/08 to C-238/08, 3/23/2010

The Court of Justice of the European Union (“Court”) has issued a decision in the trademark dispute between Google and leather-goods maker Louis Vuitton Malletier .  In its decision, the Court held that Google did not infringe trade mark law by allowing advertisers to purchase keywords corresponding to their competitors’ trade marks.

The Court also ruled that advertisers themselves cannot, by using such keywords, arrange for Google to display ads which do not allow internet users easily to establish from which undertaking the goods or services covered by the ad in question originate.

By way of background, Google operates an internet…

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Companies Mentioned

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The following companies are mentioned in Trademark Law Updates:

Tiffany (NJ) Inc.

Tiffany & Co.

eBay, Inc.

Audi AG

University of Southern California

University of Oklahoma

Smack Apparel Company

Ohio State University

Louisiana State University

Collegiate Licensing Company

Trademark Trial and Appeal Board

NTU Electronics, Inc.

Midway Services, Inc.

MDCO, Inc.

Internet Specialties West, Inc.

Custom Manufacturing and Engineering, Inc.

Automated Engineering Corp.

Woofies, LLC d.b.a. Woofie’s Pet Boutique

Louis Vuitton Malletier S.A.

International Trademark Association

Haute Diggity Dog, LLC

JA Apparel Corp.

Houndstooth Corp.

Harringbone Creative Services, Inc.

Mars, Inc.

Chute Gerdeman, Inc.

Take-Two Interactive Software, Inc.

Rockstar Games, Inc. d.b.a. Play Pen

Volkswagen of America, Inc.

Shokan Coachworks, Inc.

North American Medical Corp.

Manheim Auctions, Inc.

Adagen Medical International, Inc.

Auction Management Solutions, Inc.

Utah Lighthouse Ministry

Pfizer Inc.

Discovery Computing, Inc.

JetAngel.com

Foundation for Apologetic Information & Research

ESS Entertainment 2000, Inc. e.s.a. Rockstar Games, Inc.

General Conference of Seventh-day Adventists

City of Chicago

General Conference Corporation of Seventh-day Adventists

Graffiti Blasters

Creation Seventh Day & Adventist Church

U.S. Patent and Trademark Office

The Associated Press

Super Duck Tours, LLP

All Headline News Corp.

Boston Duck Tours, L.P.

Additional Resources

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