Trademark Law Updates | New Statutes, Regulations and Rules
May 6, 2010
European Union Court Issues Ruling in Trademark Dispute between Google and Louis Vuitton
Google France and Google Inc. et al. v Louis Vuitton Malletier et al.
Case Nos. C-236/08 to C-238/08, 3/23/2010
The Court of Justice of the European Union (“Court”) has issued a decision in the trademark dispute between Google and leather-goods maker Louis Vuitton Malletier . In its decision, the Court held that Google did not infringe trade mark law by allowing advertisers to purchase keywords corresponding to their competitors’ trade marks.
The Court also ruled that advertisers themselves cannot, by using such keywords, arrange for Google to display ads which do not allow internet users easily to establish from which undertaking the goods or services covered by the ad in question originate.
By way of background, Google operates an internet…
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